Point of Purchase Advertising

POP is used to refer to Point of Purchase or Point of Sale advertising. There are many different formats that this method of advertising can take and Cowan is familiar with virtually all of them. Since 70% of purchase decisions are made within the retail store itself, effective POP displays can have a dramatic impact on sales for a particular product category or brand.

Cowan offers everything from screen printing to digital printing for application of imagery. Our inhouse finishing and converting facility allows your products to be custom fit to any specific application.

Based on the quantity you require, the substrate and the final installation of the finished product, your job may require screen printing, digital printing or a combination of production methods. Our blend of expertise allows us to help and facilitate whatever requirements your project demands. Most POP projects require not only a fantastic printer, but a top of the link finishing and fulfillment department. We can accommodate here as well! With so many possible products fitting under the POP banner including Window Signs, Floor Graphics, Header Cards and Counter Mats, you’re best option is to contact us directly with the specific needs of your next project.